Mars Snacking introduced the appointment of Gabriel Fernandez as President, International Rising Markets (GEM), Mars Wrigley. Fernandez succeeds Blas Maquivar, who will now function International President, Well being & Wellness, Mars Snacking.
In his new position, Fernandez will oversee the GEM area because it continues to construct momentum and drive total enterprise progress. A key focus space will probably be persevering with to domesticate a robust expertise growth pipeline and championing inclusion and variety efforts throughout the 140+ markets inside the GEM cluster. Throughout Fernandez’s tenure in Mexico, feminine illustration inside the Mars Wrigley Latin American enterprise rose from 10 p.c to 40 p.c. Fernández additionally led Latin America to important monetary success, reaching over 50 p.c progress.
Andrew Clarke, International President, Mars Snacking, stated, “Gabriel’s intensive management expertise and longstanding tenure at Mars make him an ideal match to information this burgeoning enterprise into its subsequent part. Our rising markets cluster is primed to proceed drive expertise, innovation, and progress for Mars Wrigley as we double down on our technique to rework the snacking class. I do know that Gabriel will take us to even better success together with his management acumen and observe report of progress.”
Gabriel Fernandez stated, “I’m extremely excited to proceed the good work led by Blas and the GEM management group and to accomplice alongside an energized group that lives out our international objective of inspiring moments of on a regular basis happiness. Following my expertise in different rising markets, I’m wanting to champion the unbelievable manufacturers and expertise that now we have on this quickly evolving, dynamic area. From iconic international favorites corresponding to M&M’S to our native heroes corresponding to Turin, I stay up for persevering with our legacy of culturally related innovation for customers in rising markets.”
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Extra about Gabriel Fernandez
Fernandez has been with Mars since 2005 and has held regional and company management roles in Latin America, Europe, and North America. From 2016 to 2024, Fernandez served as Basic Supervisor of Mars Wrigley Mexico. Throughout that point, Fernandez led the enterprise by means of a number of key transformations, together with efficiently integrating the Mexican chocolate model Turin, the Wrigley portfolio, and Mars Wrigley’s Caribbean and Central American markets.
