Longtime Mars veteran to guide rising Well being & Wellness division, pivotal to firm’s class imaginative and prescient for the way forward for snacking
CHICAGO – Mars, a worldwide chief in confectionery, snacking, meals and pet care services and products, declares that it has appointed Blas Maquivar as International President, Well being & Wellness, Mars Snacking. With a tenure at Mars spanning almost 14 years, Maquivar will oversee the corporate’s increasing Well being & Wellness portfolio together with manufacturers Nature’s Bakery, Trü Frü and KIND, the latter of which has expanded to 30 world markets exterior of the U.S. and Canada since Mars took full possession in 2020.
Maquivar joined Mars in 2010 as Basic Supervisor, Mars Chocolate Mexico. He then served in a number of senior management roles throughout the Snacking enterprise, most lately as President, International Rising Markets (GEM), the place he led over 140 fast-growing markets together with Asia, the Center East, Africa and Central America. Throughout his tenure, GEM skilled double-digit development of 11 p.c year-over-year.
As a part of its imaginative and prescient to rework the snacking class and embrace shifting client wants and preferences, Mars has expanded the foothold of its Well being & Wellness division inside the permissible snacking class within the final a number of years. Beneath Maquivar’s management, the Well being & Wellness division will proceed to nurture and globally scale its current manufacturers whereas remaining a gorgeous vacation spot for founder-led manufacturers. This all is available in service of the corporate’s larger ambition to double its Snacking enterprise and develop income to $36 billion inside the subsequent decade.
Since becoming a member of Mars, Trü Frü and Nature’s Bakery have additionally flourished additional, with Nature’s Bakery’s internet gross sales rising 78 p.c post-acquisition. The model is on tempo in 2024 to be greater than double its measurement because it was purchased out in 2020. Following Mars’ 2023 acquisition of Trü Frü, the model’s internet gross sales grew by over 50 p.c that very same yr, with Q1 2024 internet gross sales up 80 p.c versus Q1 2023.
“We’ll use our legacy of innovation for rising and scaling rising snacking manufacturers, and are assured in our daring class imaginative and prescient to guide the way forward for snacking,” stated Andrew Clarke, International President, Mars Snacking. “Blas has an excellent observe document of management and is a pure option to speed up the optimistic trajectory of our dynamic Well being & Wellness division.”
“Our snacks have been loved in each nook of the world for years, and our Well being & Wellness division has emerged as a key equipment in guaranteeing we ship for customers throughout all consumption events,” stated Maquivar. “I look ahead to working with this gifted crew to drive additional development and portfolio evolution, persevering with to deliver customers the snacks and treats that they love globally – together with what is going to hopefully turn into some new favorites.”
Gabriel Fernandez, Basic Supervisor of Mars Wrigley Mexico, will succeed Maquivar. Fernandez has been with Mars since 2005 and has held regional and company management roles in Latin America, Europe and North America.
About Mars, Included
Mars, Included is pushed by the assumption that the world we would like tomorrow begins with how we do enterprise at present. As a worldwide, family-owned enterprise, Mars is remodeling, innovating, and evolving to make a optimistic affect on the world. Throughout our various and increasing portfolio of high quality snacking, meals, and pet care services and products, we make use of 140,000+ devoted Associates. With greater than $47 billion in annual gross sales, we produce a number of the world’s best-loved manufacturers together with Ben’s Authentic™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We’re creating A Higher World for Pets by means of our world community of pet hospitals and diagnostic companies – together with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – utilizing leading edge know-how to develop breakthrough packages in genetic well being screening and DNA testing.
