Mars introduced that it has appointed Blas Maquivar as international president, Well being & Wellness, Mars Snacking. With a tenure at Mars spanning practically 14 years, Maquivar will oversee the corporate’s increasing Well being & Wellness portfolio together with manufacturers Nature’s Bakery, Trü Frü, and Form, the latter of which has expanded to 30 international markets exterior of the U.S. and Canada since Mars took full possession in 2020.
Maquivar joined Mars in 2010 as common supervisor, Mars Chocolate Mexico. He then served in a number of senior management roles throughout the Snacking enterprise, most lately as president, World Rising Markets (GEM), the place he led over 140 fast-growing markets together with Asia, the Center East, Africa, and Central America. Throughout his tenure, GEM skilled double-digit progress of 11% year-over-year.
As a part of its imaginative and prescient to remodel the snacking class and embrace shifting client wants and preferences, Mars has expanded the foothold of its Well being & Wellness division inside the permissible snacking class within the final a number of years. Below Maquivar’s management, the Well being & Wellness division will proceed to nurture and globally scale its current manufacturers whereas remaining a sexy vacation spot for founder-led manufacturers. This all is available in service of the corporate’s better ambition to double its Snacking enterprise and develop income to $36 billion inside the subsequent decade.
Since becoming a member of Mars, Trü Frü and Nature’s Bakery have additionally flourished additional, with Nature’s Bakery’s web gross sales rising 78% post-acquisition. The model is on tempo in 2024 to be greater than double its dimension because it was purchased out in 2020. Following Mars’ 2023 acquisition of Trü Frü, the model’s web gross sales grew by over 50% that very same yr, with Q1 2024 web gross sales up 80% versus Q1 2023.
“We are going to use our legacy of innovation for rising and scaling rising snacking manufacturers, and are assured in our daring class imaginative and prescient to steer the way forward for snacking,” says Andrew Clarke, international president, Mars Snacking. “Blas has an impressive monitor document of management and is a pure option to speed up the constructive trajectory of our dynamic Well being & Wellness division.”
“Our snacks have been loved in each nook of the world for years, and our Well being & Wellness division has emerged as a key equipment in guaranteeing we ship for customers throughout all consumption events,” says Maquivar. “I sit up for working with this gifted group to drive additional progress and portfolio evolution, persevering with to carry customers the snacks and treats that they love globally—together with what is going to hopefully change into some new favorites.”
Gabriel Fernandez, common supervisor of Mars Wrigley Mexico, will succeed Maquivar. Fernandez has been with Mars since 2005 and has held regional and company management roles in Latin America, Europe, and North America.
Mars is on the present Sweet Trade “World Prime 100 Sweet Corporations” listing. Click on right here to view the present “World Prime 100” rankings.
