CHICAGO — Mars has elevated Blas Maquivar from president, international rising markets, to international president, well being and wellness, Mars Snacking.
Maquivar will oversee Mars’ well being and wellness portfolio, together with manufacturers like Nature’s Bakery, Trü Frü and Sort.
Maquivar has been with Mars since 2010 when he joined as common supervisor, Mars chocolate Mexico. Earlier than his tenure with Mars, he was most just lately common supervisor for PepsiCo, Inc. Beforehand, he was advertising director for Microsoft. He additionally has held management positions with Procter & Gamble.
“We are going to use our legacy of innovation for rising and scaling rising snacking manufacturers, and are assured in our daring class imaginative and prescient to guide the way forward for snacking,” stated Andrew Clarke, international president of Mars Snacking. “Blas has an impressive monitor document of management and is a pure option to speed up the optimistic trajectory of our dynamic well being and wellness division.”
Gabriel Fernandez, at present common supervisor of Mars Wrigley Mexico, will exchange Maquivar.
Fernandez has been with Mars since 2005 and has held a number of management positions inside the firm.
