Senior regional supervisor Gabriel Fernandez has been confirmed as President, International Rising Markets (GEM) at Mars Wrigley, amid a interval of notable progress for the enterprise, writes Neill Barston.
He succeeds Blas Maquivar, who is about to function the worldwide president for well being and wellness inside the enterprise, which this week was among the many principal supporters of the World Cocoa Convention (see our subsequent version for protection).
As the corporate famous, Fernandez has been with Mars since 2005 and has held regional and company management roles in Latin America, Europe, and North America. From 2016 to 2024, Fernandez served as Basic Supervisor of Mars Wrigley Mexico. Throughout that point, Fernandez led the enterprise by a number of key transformations, together with the profitable integration of Mexican chocolate model Turin, the Wrigley portfolio, and Mars Wrigley’s Caribbean and Central American markets.
In his new position, Fernandez will oversee the GEM area because it continues to construct momentum and drive total enterprise progress. A key focus space will likely be persevering with to domesticate a robust expertise improvement pipeline and championing inclusion and variety efforts throughout the 140+ markets inside the GEM cluster. Throughout Fernandez’s tenure in Mexico, feminine illustration inside the Mars Wrigley Latin American enterprise rose from 10 p.c to 40 p.c. Fernández additionally led Latin America to vital monetary success, reaching over 50 p.c progress.
Andrew Clarke, International President, Mars Snacking, commented: “Gabriel’s intensive management expertise and longstanding tenure at Mars make him an ideal match to information this burgeoning enterprise into its subsequent part. Our rising markets cluster is primed to proceed drive expertise, innovation, and progress for Mars Wrigley as we double down on our technique to rework the snacking class. I do know that Gabriel will take us to even better success together with his management acumen and monitor file of progress.”
Gabriel Fernandez enthused: “I’m extremely excited to proceed the good work led by Blas and the GEM management crew and to accomplice alongside an energised crew that lives out our international objective of inspiring moments of on a regular basis happiness. Following my expertise in different rising markets, I’m desirous to champion the unimaginable manufacturers and expertise that we’ve on this quickly evolving, dynamic area. From iconic international favourites similar to M&M’S to our native heroes similar to Turin, I look ahead to persevering with our legacy of culturally related innovation for customers in rising markets.”
