NASA Has A New Bumper Sticker Elevator Speech Thing

Keith’s observe: Effectively you knew it was inevitable. When issues get robust at NASA – announce some kind of reinvention or new course after which provide you with a motto, bumper sticker, speaking factors, and a few elevator pitches – all of that are designed to make folks suppose that there’s a brand new approach of doing issues that will likely be higher than ever earlier than. Even whether it is simply the identical previous nonsense in a brand new wrapper. This time it’s “HQ Reimagined”. Earlier than that there was “OneNASA”, “OpenNASA”, “Sooner Higher Cheaper”, “Journey to Mars”, “As Solely NASA Can” and many others. If solely NASA might spend time really implementing these adjustments after which sticking with them as an alternative of developing with new buzz phrases and speaking factors, possibly issues would really enhance.