New merchandise embody Maltesers Assorted Truffles and Maltesers Christmas Combine
Mars Wrigley has unveiled its 2023 Christmas vary, with three new Maltesers launches for comfort retailers.
Among the many new merchandise for this 12 months are Maltesers Assorted Truffles, accessible in a 200g pack at an RRP of £5.50; Maltesers Christmas Combine, a 240g sharing bag of mini Maltesers Reindeers and Teasers (RRP £5.85); and Maltesers Reindeers in 29g single packs in Milk Chocolate and Mint varieties (RRP 75p).
Returning strains embody the Celebrations Creation Calendar (£11.80) and the M&M’s Santa (£2.99).
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Cybi Capaldi, senior model supervisor, Christmas at Mars Wrigley, stated: “Confectionery and Christmas are synonymous and as such manufacturers and retailers alike should guarantee a beautiful and fulfilling vary for shoppers to get pleasure from. Mars Wrigley’s well-loved portfolio captures buyers’ consideration with its vary of iconic manufacturers in an enormous number of codecs, and this 12 months’s NPD isn’t any totally different. Tapping into Mars Wrigley’s blockbuster manufacturers and fan favorite codecs, we now have curated a Christmas confectionery vary to shock and delight buyers.
“2022 noticed a record-breaking 12 months for complete grocery Christmas gross sales, with December passing the £12bn mark for the primary time (up 9% 12 months on 12 months) after a novel 12 months of retraction in 2021. This 12 months can be a key second for retailers to showcase an thrilling Christmas line-up to spice up gross sales.
“By bringing again profitable launches of Christmas previous, mixed with a sprinkling of modern NPD, Mars Wrigley is as soon as once more offering retailers with the chance to spice up their Christmas providing and maximise their gross sales throughout what’s the most commercially essential time of the 12 months.”
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