Mars Wrigley India’s oldest and beloved fruity bubblegum model, BOOMER is again with an thrilling marketing campaign that includes India’s star pacer Jasprit Bumrah.
Fondly known as ‘Growth Growth Bumrah’ for his bowling, group India’s tempo spearhead is the right match for BOOMER® to captivate the hearts of its customers.
Engaging Indian customers’ palettes with its fruity flavors splashed with a tinge of humor for over 25 years, BOOMER® has turn into a legacy model within the nation. The newest TVC builds on its adored ‘BOOM BOOM BOOMER’ jingle evolving its humorous essence to ‘Har pal enjoyable kar, Growth Growth Boomer!’. Maintaining in step with the model’s theme of making little moments of enjoyable, the brand new digital movie starring the calm and composed Jasprit Bumrah, provides an thrilling twist to a spooky encounter.
Saying the most recent collaboration, Varun Kandhari, director of selling and buyer advertising and marketing, at Mars Wrigley India, stated, “With over 25 years in India, Mars Wrigley’s BOOMER® is a legacy model that has been holding a robust sense of nostalgia amongst Millennials and Gen-X customers for many years. By this new collaboration with one of many most interesting cricketing skills of India, Jasprit Bumrah, the model goals to encourage moments of happiness within the model loyalists and, appeal to the Gen-Z viewers by showcasing BOOMER® as the popular indulgent gum.”
Within the TVC, Bumrah, and his teammates depart after a follow session in a frightfully obscure setting. It brings out the eeriness with the sound aesthetics directed in a haunting method but being somewhat enjoyable on the aspect. Taking part in with catchphrases like– ‘Har pal enjoyable kar, Growth Growth Boomer!’, the gripping TVC actually brings you the very best attributes of BOOMER® and Bumrah collectively.
Expressing his pleasure in regards to the collaboration, Jasprit Bumrah, who’s solely managed by RISE Worldwide, provides, “Teaming up with such an iconic model brings again unimaginable childhood recollections and takes me down reminiscence lane. From taking part in with pals to representing India on the worldwide platform, BOOMER® has been my fixed companion. By this newest TVC, the model completely captures moments of pleasure that it has been including to our lives for years and delivers a fun-filled expertise to the viewers.”
Talking on the most recent marketing campaign, Iraj Fraz, artistic head, DDB Tribal, stated, “BOOMER® isn’t simply chewing gum; it’s a hack to unlocking limitless enjoyable. Therefore, the model platform of ‘Har Pal Enjoyable Kar’. That is a unprecedented story of Growth-Growth-Bumrah turning a scary second into hilarity, starring in a supporting function a never-seen-before creature imagined by Director Sukriti Tyagi in collaboration with the Mars and DDB groups. The marketing campaign is constructing a world of ‘anytime enjoyable,’ and BOOMER® followers will work together with numerous contemporary and amusing content material that includes India’s favourite seamer, Jasprit Bumrah.”
The movies can be found in 8 languages together with Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu which shall be accessible on TV. The movie can even be accessible on digital platforms.
