Mars Wrigley, BOOMER is again with a marketing campaign that includes Jasprit Bumrah. Fondly known as ‘Increase Increase Bumrah’ for his bowling, crew India’s tempo spearhead is the right match for BOOMER to captivate the hearts of its shoppers.
The TVC builds on its ‘BOOM BOOM BOOMER’ jingle evolving its essence to ‘Har pal enjoyable kar, Increase Increase Boomer!’. Retaining in step with the model’s theme of making little moments of enjoyable, the digital movie starring Jasprit Bumrah, offers a twist to a spooky encounter.
“With over 25 years in India, Mars Wrigley’s BOOMER is a legacy model that has been holding a robust sense of nostalgia amongst millennials and Gen-X shoppers for many years. Via this new collaboration with one of many best cricketing skills of India, Jasprit Bumrah, the model goals to encourage moments of happiness within the model loyalists and, appeal to the Gen-Z viewers by showcasing BOOMER as the popular indulgent gum,” Varun Kandhari, director of selling and buyer advertising and marketing, Mars Wrigley India, stated.
Within the TVC, Bumrah, and his teammates depart after a apply session in a frightfully obscure setting. It brings out the eeriness with the sound aesthetics directed in a haunting approach but being a bit enjoyable on the aspect. Taking part in with catchphrases like ‘Har pal enjoyable kar, Increase Increase Boomer!’, the TVC brings one of the best attributes of BOOMER and Bumrah collectively.
“That is a unprecedented story of Increase-Increase-Bumrah turning a scary second into hilarity, starring in a supporting position a never-seen-before creature imagined by director Sukriti Tyagi in collaboration with the Mars and DDB groups. The marketing campaign is constructing a world of ‘anytime enjoyable,’ and BOOMER followers will work together with a number of recent and amusing content material that includes India’s favorite seamer, Jasprit Bumrah,” Iraj Fraz, artistic head, DDB Tribal, stated.
The movies can be found in eight languages together with Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu which might be accessible on TV. The movie may even be accessible on digital platforms.
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