Mars has created the brand new position of chief model and expertise officer for its Petcare division, which owns a variety of pet meals manufacturers, together with Whiskas and Pedigree, in addition to veterinary companies manufacturers Linnaeus and Banfield.
The position has gone to Najoh Tita-Reid, who’s presently chief advertising officer at pc peripherals firm Logitech. Tita-Reid will be part of on 20 November and be liable for making a seamless model and client expertise throughout Mars Petcare’s manufacturers and companies.
At Logitech she led worldwide advertising, model fairness, inventive, branded and direct-to-consumer ecommerce websites, and advertising transformation throughout 120 international locations. She has additionally labored at Bayer, Merck, GlobalHue and Procter & Gamble.
Mars Petcare has not had a advertising chief since 2019, when Leonid Sudakov moved after six years within the CMO position to run its digital content material and companies enterprise Kinship. Since then particular person enterprise models inside Mars Petcare have led their very own advertising efforts.
Tita-Reid will now report back to Sudakov, who was promoted in March to president of development, digital and platforms and handed the duty of main development by new fashions of client engagement.
Sudakov stated: “Najoh is an distinctive marketer and globally recognised chief, recognized for constructing sturdy, numerous and inclusive groups. She is going to carry her broad and spectacular expertise throughout tech, healthcare and client items to assist us scale our influence and speed up our digital transformation, permitting us to higher meet the wants of pet house owners and rework the expertise of pet possession.”
Marketing campaign US named her in its annual CMO 50 listing of fifty entrepreneurs setting the bar and altering the sport final yr, writing that “since becoming a member of Logitech as international CMO in April 2021, she has helped rework what was often called a stodgy gadget producer right into a fixture in streaming and influencer advertising”.
Tita-Reid additionally co-founded the Black Government CMO Alliance, a gaggle that goals to supply an area for black advertising C-suite executives to create alternative, entry and equality for the present and subsequent technology of black advertising leaders.
She stated: “I’m thrilled to hitch Mars Petcare at such a pivotal second, to assist lead the following section of development. It’s a enterprise I’ve lengthy admired for its inspiring function, nice individuals and superb manufacturers – and it has already confirmed that incumbents can innovate, rework, and develop. I’m trying ahead to becoming a member of the workforce to assist resolve the on a regular basis challenges dealing with pet house owners.”