Mars Commits Over $100,000 to Cover Cat and Dog Adoption Fees in 15 Cities Across the Country for its Biggest Adoption Event Ever

Adoption Weekend kicks off the primary episode of the brand new Unleashed season with Katie Couric with a particular adoption story from taking part shelter

FRANKLIN, Tenn., Sept. 26, 2023 /PRNewswire/ — In celebration of 15 years of discovering deserving shelter pets furever houses, Mars will host its biggest-ever Annual Mars Pet Adoption Weekend, beginning Friday, Sept. 29 by Sunday, Oct. 1. Mars and its household of Petcare manufacturers together with ROYAL CANIN® and Camp Bow Wow®, will cowl as much as a most of $100,000 in cat and canine adoption charges at accomplice shelter areas in 15 cities to assist drive adoptions and additional its international ambition to finish pet homelessness. PEDIGREE Basis, an impartial 501(c)(3) non-profit group devoted to serving to canines in want discover perpetually houses, may also cowl as much as a most of $50,000 in canine adoption charges in choose Adoption Weekend markets. Mars Pet Adoption Weekend kicks off with the primary episode within the new season of Unleashed with Katie Couric, a brand new pet-focused video sequence that includes Katie Couric and associates.

Extra images and B-Roll might be downloaded right here.

Adoption Weekend comes as animal shelters throughout the nation proceed to wrestle with overcrowding and useful resource constraints. Regardless of a rising consciousness of the various advantages pets carry, from companionship to elevated well-being, greater than six million pets enter U.S. shelters annually.1 Whilst curiosity in pet adoption has risen, the variety of stray pets arriving at shelters has elevated 26% since 2021.2

“The unhappy reality is extra pets entered shelters than left them within the first half of 2023.2 That is a heartbreaking development we need to assist change within the second half,” says Lisa Campbell, Senior Vice President, Company Affairs, Mars Petcare. “Our goal at Mars Petcare is A Higher World for Pets and that begins with working in direction of our ambition to finish pet homelessness and giving as a lot help as we are able to to shelters that work tirelessly to look after pets in want. We’re thrilled that this 12 months we are able to make our annual Adoption Weekend our largest occasion but, when the necessity for help is larger than ever.”

Unleashed with Katie Couric companions with Mars Petcare in Combat to Finish Pet Homelessness

Mars is proud to accomplice with Katie Couric for a particular presentation of Unleashed, the digital sequence the place Katie interviews superstar associates about their cuddly companions and pet adoption expertise. Within the Mars Pet Adoption Weekend episode, Katie takes viewers behind the scenes for a heartwarming have a look at the adoption journey of Chief, an lovely three-legged canine.

“Pets have introduced a lot pleasure to my household through the years,” mentioned Katie Couric. “As a lifelong pet lover, I’m excited to help Mars Pet Adoption Weekend and assist get these loving animals out of overcrowded shelters and into the perpetually houses they deserve.”

2023 Mars Pet Adoption Weekend Taking part Shelters

For 15 years, Mars and its household of pet care and veterinary well being manufacturers together with PEDIGREE®, IAMS™, ROYAL CANIN®, Camp Bow Wow®, Banfield Pet Hospital® and VCA Animals Hospitals, together with its snacking and meals manufacturers, have come collectively for Mars Pet Adoption Weekend to help animal shelters and lift consciousness for pet adoption. Shelters taking part on this 12 months’s Adoption Weekend signify the various communities throughout the nation the place Mars Associates stay and work, cities licensed by the BETTER CITIES FOR PETSTM program and cities residence to necessary Mars model initiatives. Seventeen shelters are taking part within the 15th Annual Mars Pet Adoption Weekend, situated in 15 cities:

  • Bentonville, AR
    • Greatest Associates Pet Useful resource Middle in NW Arkansas
  • Chicago
  • Denver
    • MaxFund Animal Adoption Middle
  • Honolulu
  • Kansas Metropolis, MO
  • Las Vegas
  • Los Angeles
    • Los Angeles Animal Companies
  • McLean, VA
  • Nashville, TN
    • Metro Animal Care and Management
    • Nashville Humane Affiliation
    • Williamson County Animal Middle
  • Newark, NJ
    • St. Hubert’s Animal Welfare Middle
  • Phoenix
  • St. Louis
    • Metropolis of St. Charles Animal Shelter
  • Tampa, FL
    • Humane Society of Tampa Bay
  • Vancouver, WA
    • Humane Society for Southwest Washington
  • Washington, DC

Serving to Pet Dad and mom Get Began on the Proper Paw

To assist pets and pet dad and mom begin off on the correct paw, every adopted pet will go residence with a sturdy welcome package together with quite a lot of Mars Petcare and Royal Canin meals and treats to attempt, veterinary and accent coupons and toys to play with collectively to assist construct a robust bond.

The welcome kits will embrace merchandise reminiscent of:

  • PEDIGREE® pet food
  • IAMS™ cat meals
  • ROYAL CANIN® kitten and pet meals
  • DENTASTIX™ CHEWY CHUNX™ canine treats
  • TEMPTATIONS™ cat treats
  • A complimentary well being examination and restricted 14-day well being care protection from VCA Animal Hospitals with proof of adoption paperwork3
  • A free first workplace go to coupon from Banfield Pet Hospital®
  • A free day of day care from Camp Bow Wow® after profitable completion of canine’s interview day
  • Coupons and swag from Camp Bow Wow®, VCA Animal Hospitals, WISDOM PANEL™ DNA Take a look at, WHISTLE™ and the BETTER CITIES FOR PETS™ program

Supporters and aspiring pet dad and mom can study extra in regards to the 15th Annual Mars Pet Adoption Weekend or discover the closest taking part shelter at Whereas Mars Petcare encourages communities to take part within the 15th Annual Mars Pet Adoption Weekend, supporting pets is a year-round want. Please take into account volunteering, adopting, or fostering at a shelter close to you.


About Mars Petcare  
A part of Mars, Included, a family-owned enterprise with greater than a century of historical past making numerous merchandise and providing companies for folks and the pets folks love, the 85,000 Associates throughout 50+ international locations in Mars Petcare are devoted to at least one goal: A BETTER WORLD FOR PETS. With 85 years of expertise, our portfolio of just about 50 manufacturers serves the well being and vitamin wants of the world’s pets – together with manufacturers PEDIGREE®, WHISKAS®ROYALCANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ in addition to the Waltham Petcare Science Institute which has superior analysis within the vitamin and well being of pets for over 50 years. Mars Petcare can be a number one veterinary well being supplier by a global community of over 2,000 pet hospitals and diagnostic companies together with BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re additionally lively in innovation and know-how for pets, with WISDOM PANEL™ genetic well being screening and DNA testing for canines and cats, the WHISTLE™ GPS canine tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND applications that drive innovation and disruption within the pet care trade. We’re additionally devoted to offering a protected and enjoyable place for canines to remain and socialize at over 200 Camp Bow Wow® doggy day care and boarding services. As a household enterprise and guided by our rules, we’re privileged with the pliability to battle for what we consider in – and we select to battle for: A BETTER WORLD FOR PETS.

Mars, Included is pushed by the idea that the world we would like tomorrow begins with how we do enterprise right now. As a world, family-owned enterprise, Mars is remodeling, innovating, and evolving to make a constructive impression on the world.

Throughout our numerous and increasing portfolio of high quality confectionery, meals, and pet care services, we make use of 140,000+ devoted Associates. With greater than $47 billion in annual gross sales, we produce among the world’s best-loved manufacturers together with Ben’s Authentic™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We’re creating a greater world for pets by our international community of pet hospitals and diagnostic companies – together with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – utilizing innovative know-how to develop breakthrough applications in genetic well being screening and DNA testing. 

For extra details about Mars, please go to Be part of us on Fb, Twitter, Instagram, LinkedIn and YouTube.

About PEDIGREE Basis
We consider each canine deserves a loving, perpetually residence. PEDIGREE Basis is an impartial 501(c)(3) non-profit group working to assist finish pet homelessness. Practically 3.1 million canines find yourself in shelters and rescues yearly, and almost half by no means discover a residence. The inspiration was established in 2008 by Mars Petcare, maker of PEDIGREE® meals for canines, to assist enhance canine adoption charges. We have awarded greater than 6,100 grants and $11.6 million to U.S. shelters and rescues that assist canines in want. In 2022, we launched our first program enlargement outdoors the U.S. with the launch of our Canadian grant program, offering $100k CAD to native shelters and rescues in want throughout Canada. At PEDIGREE Basis, we’re working towards a day when all canines are protected, safe, cared for, fed nicely and beloved. See how one can assist at


1 ASPCA Shelter Consumption and Give up

2 Shelter Animals Depend 

3 Provide solely obtainable at taking part areas. Emergency and Specialty companies at any VCA location aren’t included within the complimentary well being examination and 14-day follow-up care. See certificates for full phrases and situations. 

Media Contacts:
Sarah Sprague
Mars Petcare
[email protected]

Madeleine Reul
Weber Shandwick
[email protected]

SOURCE Mars, Included


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