Mars confirms it has discontinued iconic chocolate bar – and fans are outraged

MARS has discontinued a much-loved iconic chocolate bar and followers are fuming.

The confectioner has axed its darkish chocolate Bounty bars.

Fans of the chocolate include Piers Morgan


Followers of the chocolate embody Piers Morgan

One of many bar’s greatest followers, Piers Morgan, posted on X (previously Twitter) and stated: “I’ve simply been advised my favorite darkish chocolate purple wrapper Bounty bars have been discontinued, and that is the final one left in my dressing room stockpile.

“I am outraged. This may trigger immeasurable hurt to my psychological well being. Please rethink.”

Others have been fast to share their ache with one fan saying: “Noooooo. Darkish chocolate Bounty’s beat milk chocolate bounties arms down.

“Mars do not do that to us.”

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“It is all the time been my favorite chocolate bar,” stated a 3rd shopper.

It comes after Mars briefly “delisted” Bounty Darkish again in November 2022 citing “non permanent operational causes.”

On the time a spokesperson for the provider advised Higher Retailing: “Bounty Darkish has been delisted, because of non permanent operational causes.

“The transfer may be very a lot non permanent and we look ahead to bringing the SKU again in the end.”

Nonetheless, it looks like the transfer has now been made everlasting in response to followers.

The Solar has additionally checked the main supermarkets – all of which present that the merchandise is “unavailable” or “out of inventory” on-line.

Solely a handful of small impartial candy retailers appear to nonetheless have the chocolate bar in inventory.

A Mars Wrigley UK spokesperson advised The Solar: “It is true, now we have briefly needed to delist Bounty Darkish for operational causes and we’re working exhausting to deliver the product again after we can.

“Nonetheless, within the meantime, Bounty followers can relaxation assured that their favorite coconut deal with – our basic Bounty is right here to remain.”

Mars has not but confirmed when the darkish chocolate bar may make a comeback.

Mars final prompted a stir in November when it eliminated Bounty bars from a few of its packing containers of celebrations.

As a substitute extra Galaxy, Mars, Milkyway, Snickers and Teasers bars have been added to 2,000 Bounty-less tubs. 

The transfer was a part of a trial to see if consumers needed to eliminate Bounty’s completely. 

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In 2020, consumers have been fuming after discovering Bounty bars have been behind the doorways of the Celebrations introduction calendar for the primary and second day.

Then, in 2021, Mars Wrigley provided to swap undesirable Bounty goodies for a more-loved Malteser after Christmas.


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