Mars confirms it has discontinued iconic chocolate bar

MARS has discontinued a much-loved iconic chocolate bar and followers are fuming.

The confectioner has axed its darkish chocolate Bounty bars.

Followers of the chocolate embrace Piers Morgan

One of many bar’s largest followers, Piers Morgan, posted on X (previously Twitter) and stated: “I’ve simply been informed my favorite darkish chocolate purple wrapper Bounty bars have been discontinued, and that is the final one left in my dressing room stockpile.

“I am outraged. This may trigger immeasurable hurt to my psychological well being. Please rethink.”

Others had been fast to share their ache with one fan saying: “Noooooo. Darkish chocolate Bounty’s beat milk chocolate bounties fingers down.

“Mars do not do that to us.”

“It is all the time been my favorite chocolate bar,” stated a 3rd shopper.

It comes after Mars quickly “delisted” Bounty Darkish again in November 2022 citing “short-term operational causes.”

On the time a spokesperson for the provider informed Higher Retailing: “Bounty Darkish has been delisted, on account of short-term operational causes.

“The transfer may be very a lot short-term and we sit up for bringing the SKU again sooner or later.”

Nevertheless, it looks as if the transfer has now been made everlasting in response to followers.

The Solar has additionally checked the main supermarkets – all of which present that the merchandise is “unavailable” or “out of inventory” on-line.

Solely a handful of small impartial candy retailers appear to nonetheless have the chocolate bar in inventory.

A Mars Wrigley UK spokesperson informed The Solar: “It is true, we’ve got quickly needed to delist Bounty Darkish for operational causes and we’re working arduous to carry the product again after we can.

“Nevertheless, within the meantime, Bounty followers can relaxation assured that their favorite coconut deal with – our basic Bounty is right here to remain.”

Mars has not but confirmed when the darkish chocolate bar might make a comeback.

Mars final induced a stir in November when it eliminated Bounty bars from a few of its containers of celebrations.

As an alternative further Galaxy, Mars, Milkyway, Snickers and Teasers bars had been added to 2,000 Bounty-less tubs. 

The transfer was a part of a trial to see if customers needed to eliminate Bounty’s completely. 

In 2020, customers had been fuming after discovering Bounty bars had been behind the doorways of the Celebrations introduction calendar for the primary and second day.

Then, in 2021, Mars Wrigley provided to swap undesirable Bounty sweets for a more-loved Malteser after Christmas.


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