- Boon was one of many authentic thought leaders and traders in LifeLock, which was subsequently acquired for $2.3 billion.
- He’ll lead the launch and progress of the Security Shot enterprise, a $1.56 billion market opportunity.
- David Sadler will transfer to the place of CMO.
JUPITER, FL, Aug. 29, 2023 (GLOBE NEWSWIRE) — Jupiter Wellness, Inc. (Nasdaq: JUPW), a diversified firm that helps well being and wellness, in the present day introduced the appointment of Jarrett Boon because the Firm’s COO. Boon was the Co-Founder and CEO of GBB Drink Lab. Jupiter just lately introduced that it had entered right into a definitive settlement to amass Security Shot, the world’s first fast blood alcohol detox drink, and all associated belongings from GBB Drink Lab. Security Shot creates a brand new product class for fast alcohol detoxing within the fast-growing hangover treatment market, valued at $1.56 billion in 2020 and projected to develop at a CAGR of 14.6% by means of 2028.
Boon has over 30 years of expertise constructing profitable companies from creation to exit. He was one of many authentic thought leaders and traders in LifeLock, a number one identification safety supplier, the place he utilized his experience in gross sales, advertising, and strategic enterprise growth to develop LifeLock to $500 million in income. LifeLock went public in 2012 and was subsequently acquired by Symantec in 2016 for $2.3 billion. Previous to LifeLock, Boon based SW Promotions, a advertising and promoting firm. SW Promotions and its 400 workers have been acquired by certainly one of its publicly traded companions.
“I’m tremendous excited to affix Jupiter Wellness earlier than the upcoming launch of Security Shot and to construct the enterprise into what I consider may be an iconic useful wellness beverage model. Whereas Security Shot is a completely completely different business than LifeLock, there are very related patterns when it comes to security, in addition to the potential progress trajectory of the enterprise,” Jarrett Boon acknowledged.
“With the GBB Drink Lab government group all now on board with Jupiter, we consider the success of the Security Shot launch is assured. This group has a stellar observe report of success and we’re thrilled that they may lead the enterprise,” acknowledged Jupiter Wellness CEO Brian John.
About Jupiter Wellness
Jupiter Wellness is a diversified firm that helps well being and wellness by researching and growing over-the-counter (OTC) merchandise and mental property. The Firm’s product pipeline addresses a variety of situations, together with hair loss, psoriasis, and vitiligo. Income is generated by means of the gross sales of OTC and client merchandise and licensing royalties.
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