Rising Cocoa Prices Drive Mars, Hersey to Use Less Chocolate

When Mars Inc. made a quiet tweak to its well-liked Galaxy chocolate bar final yr, shaving 10 grams off the usual product dimension and repackaging the leaner deal with with out reducing the worth, UK consumers had been shocked—however cocoa merchants weren’t.

The 113-year-old firm, greatest recognized for its packaged sweets together with Twix and M&M’s, gave the impression to be taking a well-used web page from the confectioners’ playbook: When the price of cocoa rises, they discover methods to promote households smaller doses of chocolate—or, for some sweet makers, new goodies with no chocolate in any respect.

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