The Hotel Chocolat deal reveals just how cheap UK stocks are

British Isles on nautical map

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British chocolate producer Resort Chocolat was bought to Mars final week. My preliminary response to the sale was certainly one of disappointment. It’s one other American agency making the most of low-cost UK shares. Will the standard go down the pan like Cadbury’s not so way back?

However amid my cynicism, the price of the deal stood out to me. Mars paid £534m, an enormous premium in the marketplace worth of the shares. It’s practically 3 times the worth from the inventory’s final buying and selling day. The US agency paid over the chances after which some.  

The outrageous price ticket tells a narrative all by itself. It’s no secret that UK shares look low-cost in the intervening time, however this deal may be an indication of many extra cut-price bargains that traders may make the most of. Let’s study the buyout then.

Extra cocoa, much less sugar

Resort Chocolat is maybe not a family title so I’ll begin with some primary particulars. The corporate started in 1993 promoting ‘premium’ chocolate within the mould of Thorntons. Like Thorntons, it bought its merchandise from its personal excessive road retailers and grew to round 130 shops.

The agency targets the highest of the market, positioning itself away from low-cost chocolate bars you would possibly discover in a grocery store. Its “extra cocoa, much less sugar” slogan exhibits what to anticipate from its merchandise and it’s good to see that 95% of the chocolate is produced from a manufacturing unit in Cambridgeshire. 

Resort Chocolat’s ‘luxurious chocolate’ billing is maybe a part of the enchantment to Mars. Snickers, Milky Manner, and Twix are hardly premium manufacturers, so it is smart the US agency would need extra publicity to the upper finish of the market. 

What makes much less sense is how a lot Mars paid. Resort Chocolat shares have been altering palms for 139p earlier than Mars made a suggestion with a notional share worth of 375p. That’s a 169% markup. And but, the US conglomerate nonetheless noticed loads of worth. 

So what does this imply for me? The proof that UK shares are low-cost continues to develop, and that is yet another piece to toss onto the pile. I can’t purchase the shares in Resort Chocolate anymore, however I can seek for different British bargains. 

Hiding in plan sight

Resort Chocolat was a small firm, AIM-listed, and with a market worth of lower than £200m earlier than Mars got here alongside. Whereas the FTSE 100 is commonly referred to as ‘low-cost’, maybe it’s price searching for cut-price shares within the smaller companies on the London Inventory Change

All in all, I gained’t be making any drastic strikes. I’ll proceed to seek for and put money into undervalued firms whether or not British or overseas. Nevertheless, this Resort Chocolat deal does give me pause for thought. Maybe the true bargains are hiding on the smaller finish of the inventory market.  


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