The vacation season is supposed for spending high quality time with family members, however cats are sometimes too cool to affix within the vacation enjoyable – particularly in terms of tacky vacation traditions. In a brand new vacation marketing campaign, Mars Petcare’s TEMPTATIONS model helps cat-owning households come collectively to share memorable bonding moments with the assistance of TEMPTATIONS Creamy Purrrr-ée treats – an irresistibly creamy cat deal with that delivers scrumptious flavours cats love within the completely delicate texture they will’t get sufficient of.
The marketing campaign faucets into the perception that even the best of cats will lose it for TEMPTATIONS Creamy Purrrr-ée treats, making it the proper reward on your cat to get them to affix within the Vacation enjoyable.
The 15-second advert spot leans into the beloved nostalgia of tacky vacation specials from the 1970’s, together with schmaltzy vacation songs, cheesy decorations, outfits and extra, displaying a cat performing approach too cool for the cringe-worthy vacation cheer, that’s till a TEMPTATIONS Creamy Purrrr-ée deal with is served.
The advert spots are working on TV and FEP from November 1 by means of December 24, 2023.
The marketing campaign incorporates limited-time supplied vacation deal with bundles together with TEMPATIONS vacation merchandise, treats and extra, in addition to digital playing cards to additional assist pose kitties for the purrr-fect images.
The marketing campaign consists of PR and influencer assist from Weber Shandwick.
There may be additionally natural social content material on the TEMPTATIONS model’s channels.